Dubai residents and visitors can now explore interesting facets of the emirate’s traditions, heritage, and culture and also experience the famed Arabian hospitality as a vast array of programmes have been lined up by the Department of Tourism and Commerce Marketing (DTCM) for the month-long Dubai Shopping Festival (DSF-2010) that started on 28th January.

The multi-venue activities have been designed to offer the visitors insights into the emirate’s history, cultural richness, diversity and social life of the yore against the backdrop of the breathtaking modernity of Dubai. Running until the end of DSF on 28th February, the events will be held at the Heritage and Diving Village complex in Al Shindagha, Hatta Heritage Village and The Walk in Dubai Marina.

Khalid Ali bin Gharib, Head of DTCM’s Organising Committee for DSF-2010 Events,